Challenge
Shorthaus Cinema is a monthly film program that was made to bring together filmmakers in Bolingbrook together to learn more about film through study short film by great film makers. I had to figure out how to turn a name in a google doc and make it into a brand that would get patrons to take time out of their day to come to the program.

Solution
The brand strategy was to make a brand that felt like Criterion collection meets a thrift store. The style was made to connect with patrons that are more visually orientated and stand out from other library marketing materials. Each months the style changes to reflect the director's sensibilities.