K-LOVE — Creating a collection that embodies
where an athlete found his love for the game
Sector
Sports Apparel
Year
2017
Challenge
K-LOVE is the 2017 edition of an annual Nike Basketball series concept called Love the Game Pack. Each year’s visual direction is an interpretation of where the current player’s love of the game of basketball comes from. This year's athlete is Kevin Love and the challenge was to make a collection that reflected Kevin's story and would be clothing consumers would want.
Solution
After doing research I came up with the visual direction that was inspired by how Kevin love learned how to play basketball from his dad who was a professional basketball player. The collection is inspired by the basketball fundamentals of transition, repetition, and spacing that Kevin Love learned from his dad when he was a child.
K-LOVE — Creating a collection that embodies
where an athlete found his love for the game
Sector
Sports Apparel
Year
2017
Challenge
K-LOVE is the 2017 edition of an annual Nike Basketball series concept called Love the Game Pack. Each year’s visual direction is an interpretation of where the current player’s love of the game of basketball comes from. This year's athlete is Kevin Love and the challenge was to make a collection that reflected Kevin's story and would be clothing consumers would want.
Solution
After doing research I came up with the visual direction that was inspired by how Kevin love learned how to play basketball from his dad who was a professional basketball player. The collection is inspired by the basketball fundamentals of transition, repetition, and spacing that Kevin Love learned from his dad when he was a child.
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Addington Gallery