Challenge
Addington gallery is an art gallery in Chicago’s River North area. This redesign concepts goal is to develop a sophisticated style that better reflects the craft of the gallery’s art and create more perceive value they're brand. With a new visual identity help them stand out in the River North location which is one of the largest concentrations of art galleries in America.

Solution
The identity leverages existing symbol and focus on making it more sophisticated and the medieval inspired serif. The color is inspired  by their pulling colors from each piece and makes each exhibition unique like the artist they resent.