JULIE HANAN DESIGN
Collaborating with a wedding stationary designer to elevate her digital presence
Sector
Wedding
Year
2023-2024
Challenge
Julie Hanan Design has been creating exquisite wedding designs for 15 years, serving clients worldwide and establishing a reputation for elegance and creativity. Her company operates similarly to Build-A-Bear, allowing customers to customize each element of their stationery set. However, the company has faced challenges from rising competitors, the need to improve lead sources, and justifying its price changes.
Solution
Working closely with Julie, I refined how the company presents itself, focusing on enhancing its premium feel while maintaining the approachability she has worked so hard to build.
Team Members
Creative Director: Julie Hanan
Developer: Habib Rayan
Improving digital presentation
I developed a brand system that simplified content creation by leveraging custom Photoshop templates, allowing grid presentations to be made in minutes instead of hours.
Creating a landing page
One of her competitors copied her product and sold it for less. Her company faced the challenge of demonstrating how her product differentiates from her competitor's. This landing page showcases the premium quality of her product, how it is made, and her experience in creating it, justifying the price she charges.
JULIE HANAN DESIGN
Collaborating with a wedding stationary designer to elevate her digital presence.
Sector
Wedding
Year
2023-2024
Challenge
Julie Hanan Design has been creating exquisite wedding designs for 15 years, serving clients worldwide and establishing a reputation for elegance and creativity. Her company operates similarly to Build-A-Bear, allowing customers to customize each element of their stationery set. However, the company has faced challenges from rising competitors, the need to improve lead sources, and justifying its price changes.
Solution
Working closely with Julie, I refined how the company presents itself, focusing on enhancing its premium feel while maintaining the approachability she has worked so hard to build.
Team Members
Creative Director: Julie Hanan
Developer: Habib Rayan
Improving digital presentation
I developed a brand system that simplified content creation by leveraging custom Photoshop templates, allowing grid presentations to be made in minutes instead of hours.
Creating a landing page
One of her competitors copied her product and sold it for less. Her company faced the challenge of demonstrating how her product differentiates from her competitor's. This landing page showcases the premium quality of her product, how it is made, and her experience in creating it, justifying the price she charges.
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